Dear Wilbur emerged from countless hours spent on transport whilst travelling in 2023, where a humble black notebook transformed from a mere pastime to a sanctuary for pouring out ideas and musings. The excitement of introducing a fresh design perspective back home sparked an undeniable thrill, igniting a desire to turn this vision into reality. Yet, amidst the constraints of time zones, varied lifestyles, and daily obligations, the challenge of sharing this passion with friends and family loomed large, highlighting the disconnect from the usual support network.

This sentiment became the driving force behind our brand—a realization that being part of a community and having a network is a cornerstone of a fulfilling life. The very essence of our name embodies this ethos, signifying the inception of a dialogue, the assurance of speaking to someone or something that offers comfort. "Wilbur" holds a different significance for each individual; it might be a friend, a cherished family member, an inner voice, or even an unfamiliar face. However, being a part of Dear Wilbur transcends mere transactions—
it involves acknowledging, commending, surprising, endorsing, participating, supporting, fostering deeper connections and expanding
our vibrant community.

Our mission goes beyond merely selling goods; it's about fostering a sense of belonging and kinship. We're here to create an environment where everyone feels seen, heard, and valued. Join us in this enriching journey, where fashion meets community, and together, we redefine what it means to belong - to the Wilbur family.